Cerebral Hemispheres 2

NEUROSCIENTIFICALLY CHALLENGED

NEUROSCIENCE MADE SIMPLER

Placebo

a "mock" intervention that is not thought to have a significant inherent effect. Examples of placebos include a pill that contains an inert substance (e.g., a sugar pill), an intravenous infusion of saline, or a sham surgery where an incision is made but no procedure performed. The goal when using a placebo in experimentation is to have the placebo resemble the actual treatment as much as possible without creating the effects of the intervention that are being investigated. In other words, the use of a placebo in experimentation allows the treatment and control groups to be alike in every respect except for the actual effects of treatment (e.g., both groups get a white pill, but only the pills given to the treatment group have an effect—the control group gets a placebo).

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The powerful influence of placebos on the brain

YOUR BRAIN, EXPLAINED

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Building on neuroscientist Marc Dingman’s popular YouTube series, 2-Minute Neuroscience, this is a friendly, engaging introduction to the human brain and its quirks using real-life examples and Dingman’s own, hand-drawn illustrations.

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  • Reading like a collection of detective stories, Your Brain, Explained combines classic cases in the history of neurology with findings stemming from the latest techniques used to probe the brain’s secrets. - Stanley Finger, PhD, Professor Emeritus of Psychological & Brain Sciences, Washington University (St. Louis), author, Origins of Neuroscience

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